| Abstract: | In India, the number of social media users has been growing at a rapid pace. Social media has contributed significantly to shaping contemporary political discourse and has emerged as an important tool for political participation among Indian youth. It has been a source of diverse political activities, enabling youth to engage in political news, campaigns, discussions, and events on social media. Through this youth frame their political opinions and develop perspectives on public issues. It acts as medium for political communication through various platforms such as Instagram, WhatsApp, Facebook, X, etc. Thus, this study aims to study the impact of social media on the political engagement of youth in India. It explores the role of social media in fostering political efficacy, participation and youth opinion on politics. The rapid use of social media has also resulted a shift from online participation to offline participation. The study aims to find out positive and negative impact of social media on the political engagement of youths in India. It examines the dual role of social media as a fast information source and platform for propagation of misinformation. The study uses secondary sources such as newspaper articles, books, scholarly research articles, etc. |
