| Subject: | Political Science |
| Title: | The Evolution of Political Campaign Communication |
| Author(s) | Dr. K. Tripathy |
| Published on | 30th July 2024 |
| Published by | Lyceum India |
| Name of the Journal | Lyceum India Journal of Social Sciences |
| Volume: 1, Issue: 2 | Pages: 11-16 |
| Original DOI (if any) | 10.5281/zenodo.13119004 |
| Repository DOI: | |
| Abstract: | The article explores the transformation of strategies and methods used in political campaigns over the decades. It examines the shift from traditional media channels, such as television and newspapers, to the modern reliance on digital platforms and social media. The analysis highlights the impact of technological advancements, data analytics, and targeted advertising on voter engagement and campaign efficacy. The study also addresses the ethical considerations and regulatory challenges associated with these evolving communication techniques. The findings underscore the dynamic nature of political campaign communication and its critical role in shaping public opinion and electoral outcomes. |
| Keywords: | Political campaigns, communication strategies, digital platforms, voter engagement, data analytics, targeted advertising. |
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